Here's something nobody tells you when you're learning product management.
Most of the books, courses, frameworks, and LinkedIn thought leadership pieces you will ever encounter were written by people at large technology companies, for people at large technology companies. The vocabulary is enterprise. The examples are enterprise. The problems are enterprise.
And if you work in a small, mission-driven team — like I do — you read all of this and think: that's lovely, but that's not my life.
This post is for you.
π What "Small Team" Actually Means
I'm not talking about a scrappy startup with ten people and venture capital and the promise of scale. I'm talking about the kind of team where:
You are the product function. There is no product team. There is you.
You work alongside genuinely talented specialists — a UX designer who cares deeply about the work, data scientists building things that actually matter — but without the layers of process and dedicated support roles that surround those people in a large organisation.
The "design review" happens over a cup of tea, not in a three-day design sprint with seventeen stakeholders in a room.
You may not have a dedicated analytics platform, no experimentation infrastructure, no product ops person to keep the wheels turning. Just judgement, good relationships, and a lot of tabs open.
You wear approximately four hats simultaneously, and two of them don't quite fit.
In this environment, the advice to "run A/B tests" or "align your OKRs across the portfolio" or "leverage your platform team" lands somewhere between baffling and actively unhelpful.
What you actually need is a different way of thinking about the job.
π― Strategy is Not a Luxury
The first trap small-team PMs fall into is treating strategy as something they'll get to later, once things are less hectic. Spoiler: things are never less hectic. If you wait for calm water to think strategically, you'll spend your entire career bailing out the boat.
Strategy in a small team doesn't mean a 40-slide deck and a quarterly planning cycle. It means being clear — genuinely, viscerally clear — about three things:
What problem are we actually solving? Not what we're building. Not what the roadmap says. What is the human problem at the centre of this work, and are we still solving it?
What does success look like? And not in a vague "users will be happier" way. In a "we will know we've done this when..." way. Concrete. Specific. Honest.
What are we not doing? In a small team, your capacity is precious and finite. The things you say no to are just as strategic as the things you say yes to. Often more so.
You don't need a framework for this. You need a clear head and about twenty minutes with a whiteboard. Do it regularly. It will save you from months of building the wrong thing with enormous conviction.
π€Ή The Art of Wearing All the Hats
In a large organisation, a PM works alongside researchers, designers, data analysts, delivery managers, and a product ops person who organises the away days. In a small team, you are a PM who does research and design and analysis and delivery and is also somehow expected to be at the away day they organised themselves.
This is genuinely hard. I won't pretend otherwise.
But there are things that make it manageable.
Be honest about your edges. You cannot be excellent at everything. Know which hats fit well and which ones you're just about keeping on your head. Be transparent with your team about this — people would rather know what to expect from you than be surprised by what they don't get.
Make friends across the organisation. Small teams exist within larger ecosystems. Find the people in adjacent functions who have the skills you're missing and build real relationships with them. Not transactional — real. The informal network is what gets things done when you don't have the formal structure to fall back on.
Ruthlessly protect thinking time. In a small team, the operational pull is constant. There is always something urgent. If you don't actively carve out time to think — to step back, look at the bigger picture, and ask whether you're still pointing in the right direction — nobody will do it for you. Put it in the calendar. Guard it fiercely.
π The Part They Don't Tell You in the Books
Here's what I actually love about working in a small team.
The work is visible. When something ships, you can point at it and say "I helped make that." When something goes wrong, you can see why and fix it. There are no layers of process between you and the actual product.
The mission is tangible. I work in open science — on infrastructure that genuinely helps researchers share knowledge more equitably. In a large tech company, it is entirely possible to spend three years optimising a notification algorithm and never be quite sure whether the world is better or worse for it. That ambiguity doesn't exist in my job.
And the trust is real. In a small team, when you make a call, people generally let you make it. There's no committee, no sign-off chain, no three-month approval process. You are trusted to know your product, understand your users, and make good decisions. That's a privilege — and it's also, if you take it seriously, excellent training for being a better PM.
π§♀️ A Word to the Small-Team Monsters
If you work in a small team and you sometimes feel like the PM frameworks you're learning don't quite fit your reality — you're not imagining it. They don't.
But that doesn't mean the principles aren't sound. It means you need to translate them. Take the ideas that are useful, leave the ceremony that isn't, and build a way of working that fits the actual shape of your team.
The vision doesn't have to be small just because the team is.
Go build something that matters π».
Until next time, my product fiends π.